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Cookies and Tracking Technologies Policy


Last updated: September 2020

BBC Studios (“BBCS”), a commercial subsidiary of the BBC, publishes a number of commercial websites and mobile apps (our “services”).  Your trust is important to us and we are committed to being transparent about our data practices, protecting your data, and complying with privacy and data protection laws. This notice describes how “cookies” and other specialist web and app technologies are used to support our services and the options available to you.

Find out:

  • •          How cookies are used on our services
  • •          About our service providers and partners
  • •          Your choices (managing cookies and opting out)
  • •          How to contact us
  • •          What cookies are

To learn more about how we treat other personal data please read our Privacy Policy.

HOW COOKIES (AND RELATED TECHNOLOGIES) ARE USED ON OUR SERVICES

Cookies are used on our services for the following purposes:

  • To analyse and improve performance of our services. For example, to help us to know how many users we have, which parts of our sites are most popular, what browsers are used (so we can maximise compatibility), the country or region where our users are located, and the demographics and interests of our users. This enables us to understand better who is using our site, to ensure we are reaching our target demographic, and to improve and tailor our services accordingly.
  • We and our partners may use cookies, as well your IP address or network location, to know which pages on the service you visit and your city or region. This information is sometimes combined with other data collected about your browsing of other websites or from specialist data companies to derive what may interest you so that you can be placed in an interest segment, such as “travel” or “autos”.

We are committed to following best practice in our use of online behavioural targeting technology and we at all times seek to comply with applicable regulatory frameworks, such as that of the European Digital Advertising Alliance. For more information about behavioural advertising, please visit www.youronlinechoices.com/.

OUR SERVICE PROVIDERS AND PARTNERS

We contract with specialist companies to provide services and functionality, including analytics and advertising.  Our main contracted providers for this particular service are detailed below, along with links to their privacy     notices and cookie opt-out pages (where available). Some of these companies act as a data controller and are responsible for how your data is used and their handling of your data is subject to their privacy notice.  We take steps to ensure that their use of your data is fair and proportionate, for example by vetting their security and data practices.

TECHNOLOGYCOOKIE NAME(S)CATEGORYPURPOSEDURATION
Google Analytics_gads
_gat_UA-[xxx]
_gat
_ga
_gid
PerformanceThis is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate use of those services and compile a report for us.Up to 2 years

If you wish to opt-out from cookies, click here: [cookies_revoke]

BBC Studios Games and Interactive

BBC Studios Distribution Limited, company number 01420028, 1 Television Centre, 101 Wood Lane, London, United Kingdom, W12 7FA.